Puma hits sustainability goals including 90% recycled materials
A global athletic apparel and footwear brand is making progress in circularity, climate and human rights.
In its new sustainability report, Puma says it achieved its goal of making nine out of 10 products from recycled or certified materials in 2024, and has significantly increased its use of recycled and certified materials which emit fewer greenhouse gases.
During 2024, Puma says it used 13% recycled cotton and about 75% of recycled polyester fabric in its products. While recycled polyester is usually manufactured from plastic bottles, Puma’s textile-to-textile recycling project Re:Fibre uses industrial and post-consumer waste as the main source of raw materials. In 2024, 13.9% of polyester used in the company’s apparel products was made with Re:Fibre.
"Reaching our goal of nine out of 10 products one year ahead of schedule is a testament to the great teamwork of everybody involved at Puma and our manufacturing partners," said Puma chief product officer Maria Valdes. "We will take this momentum and continue to look for ways to reduce our environmental footprint as part of our 'Vision 2030' sustainability goals."
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Puma also provided updates on its progress in meeting climate and human rights goals:
Climate
Puma continued to work with its core suppliers to reduce greenhouse gas emissions in the supply chain. As a result, the company reports that emissions of purchased goods and services decreased by 17% between 2017 and 2024.
In 2024, Puma lowered emissions from its own operations by 86% compared to 2017, powering all offices, stores and warehouses with renewable electricity. The company took steps including the purchase of renewable energy certificates, increasing the number of electric vehicles in its global car fleet and opening two large-scale solar photovoltaic plants at its headquarters and a distribution center in Germany.
Overall, Puma aims for a 90% absolute reduction of greenhouse gases in its own operations and a 33% absolute reduction in supply chain emissions by 2030 compared to 2017, to achieve what scientists say is necessary to limit global temperature rises to 1.5 degrees Celsius compared to pre-industrial levels.
Human rights
Puma organized trainings on issues such as sexual harassment for the workers in its supply chain. More than 290,000 of the company’s employees and factory workers have received training on sexual harassment since 2021.
In 2024, the company says average payment at its core suppliers worldwide, including overtime and bonuses, was 66% above minimum wage, an increase of three percentage points from the previous year.
The Puma Group owns the brands PUMA, Cobra Golf and Stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach, Germany.
